Browse and download apps to your iPad, iPhone, or iPod touch from the App Store. The App Store has more than one million apps and games for your iOS device. The App Store (also known as the Mac App Store) is a digital distribution platform for macOS apps, created and maintained by Apple Inc. The platform was announced on October 20, 2010, at Apple's 'Back to the Mac' event. Apple began accepting app submissions from registered developers on November 3, 2010, in preparation for its launch. Mac App Store was launched on January 6, 2011, as part of.
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macOS Catalina will soon be in the hands of customers around the world. Update your Mac apps and product pages, and submit today.
Build and test with the macOS Catalina SDK.
Update to Xcode 11, which includes the macOS 10.15 SDK, and build your apps to take advantage of the latest advanced technologies in macOS Catalina. Make sure your apps are ready for release to customers by testing your UI in Dark Mode. As a reminder, all new apps and app updates submitted to the Mac App Store must support 64-bit.
Dark Mode
Dark Mode is a dramatic look that helps users focus on their work. Content takes center screen as toolbars and menus recede into the background. Mac apps that use standard AppKit colors and are rebuilt with the macOS Catalina SDK will automatically appear in Dark Mode when the user turns on the setting.
For details, see the Human Interface Guidelines.
Universal Purchase
Let customers enjoy your app and in-app purchases on all Apple platforms with only one purchase. To offer universal purchase, create your app for each platform using a single app record or add platforms to your existing app record in App Store Connect. Then upload your apps using a single bundle ID in Xcode.
For more information, see the universal purchase support page.
Review guidelines.
All apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the App Review Guidelines before submitting your app.
Submit and promote your Mac app.
Get your new product page and promotions ready, and submit your app for review in App Store Connect.
Product Page
The Mac App Store product page provides features that help drive discovery and downloads of your app. You can include a subtitle, promotional text, up to three app preview videos per localization, and up to 10 screenshots. You can also respond to customer reviews of your app to directly address feedback, questions, and concerns.
App Pre-Orders
Your new app can be made available for pre-order when you submit your app and metadata for review in App Store Connect. Users can order your app before it’s released for download from your App Store product page.
Discover
The Discover tab is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
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If your app has a unique story that our editorial team should know about, let us know.
The App Store and Mac App Store showcase your amazing apps and help customers find new favorites. They’re also where our editors share stories about inspiring developers and their incredible work. Find out how customers can discover your apps, and learn how our editors select apps and developers to feature.
Categories
Categories on the App Store and Mac App Store sort apps based on their main function or subject matter. Customers can browse categories, such as Entertainment, Shopping, or Social Networking, to find related apps. You can assign a primary and a secondary category to your app. The primary category is particularly important for discoverability, as it helps users find your app when browsing or filtering search results, and it determines in which tab your app appears on the App Store.
To learn more, see Choosing a Category.
Today Tab
The Today tab on the App Store is a daily destination with original stories from our editors around the world, featuring exclusive premieres, new releases, a fresh look at our all-time favorites, an App of the Day, a Game of the Day, and more. It offers tips and how-to guides to help customers use apps in innovative ways, and showcases interviews with inspiring developers. Stories share Apple’s unique perspective on apps and games and how they impact our lives, using artwork, videos, and developer quotes to bring your apps to life.
Games and Apps Tabs
The App Store is also the world’s best game store, with dedicated experiences for games and apps that inform and engage customers through recommendations on new releases and updates, videos, top charts, and handpicked collections and categories. Both tabs also feature app preview videos that autoplay with muted audio as customers scroll through the tabs, and selected in-app purchases — which customers can start buying directly on the App Store.
Promoted In-App Purchases
Customers can browse in-app purchases directly on the App Store and start a purchase even before downloading your app, helping your app’s content gain exposure. You can promote up to 20 in-app purchases, including subscriptions, on your app’s product page. They can also appear in search results and may be featured by our editorial team.
For details, see Promoting Your In-App Purchases.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even experts will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
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Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
Getting Featured
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App Store editors write stories that showcase apps in interesting and informative ways. Our editors base their decisions on a variety of factors, all of which amount to a great product that customers will love. There is no paid placement or checklist of requirements for apps we write about or feature.
Stories.App Store editors talk about apps that have a unique story for example, a behind-the-scenes look at how a developer launched an app that disrupted an industry or how an app helped a customer solve a unique problem.
Apps and Games. When considering apps to feature, our editors look for high-quality apps across all categories, with a particular focus on new apps and apps with significant updates. Factors that our editors consider include:
- UI design: the usability, appeal, and overall quality of the app
- User experience: the efficiency and functionality of the app
- Innovation: apps that solve a unique problem for customers
- Localizations: high-quality and relevant
- Accessibility: well-integrated features
- App Store product page: compelling screenshots, app previews, and descriptions
- Uniqueness
For games, editors also consider:
- Gameplay and level of engagement
- Graphics and performance
- Audio
- Narrative and story depth
- Ability to replay
- Gameplay controls
Tell us your story.
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If your app has a unique story that our editorial team should know, tell us about it. For new apps or a significant update, let us know six to eight weeks in advance of your launch.